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BU:TI PURE | Beauty Pure

Temporary Hair Color

Anytime, Anywhere as you want

Before & After

The image is "Groovy Orange"

BRAND HISTORY

BU:TI PURE is a 1-day hair color from Korea that you can enjoy every day like makeup.

A new type of hair color developed by Korean beauty manufacturer PLAND. It allows for highly pigmented coloring even on dark hair such as black hair. In addition, once the hair is completely dry after application, it exhibits excellent water and heat resistance, and creates a natural hairstyle without clumping at the application area.

More Detail

How to use

This hair color essence cream allows you to easily change color at any time by simply applying it directly to your hair, and can be easily removed with shampoo.

How to use

This hair color essence cream allows you to easily change color at any time by simply applying it directly to your hair, and can be easily removed with shampoo.

  • STEP:01

    Apply an appropriate amount (approximately 10g) to hair that is about 80% dry using your hands or a brush.

  • STEP:02

    After coloring, dry your hair thoroughly using a hair dryer.

  • STEP:03

    Once your hair is completely dry, arrange it in the style you like and you're done.

  • STEP:04

    To remove the color, rinse with shampoo.

Recommended for:

  • I can't color freely at school or work
  • I am concerned about the pain caused to my hair and scalp by coloring
  • I want to temporarily change my hair color for events such as festivals, concerts, and Halloween.
  • I want to try out different colors before having my hair colored at a salon.

Customer Reviews

  • It colors even dark hair well, yet can be easily removed with shampoo!

    The color I used this time was "Vivid Red"! When you take it out, it's a red with a glittery feel.
    It is a cream type that spreads easily and is easy to apply. It contains essential ingredients that moisturize the surface of the hair.
    It will coat and protect it from damage.
    I was surprised at how well the color came out!!
    I was surprised that once it dried it didn't stick to my clothes or other hair at all.

    vivid red JAPAN・MarieHill
  • Apply the cream to wet hair (towel dry), let it soak in, and then just let it dry. If you have innerwear, hem, and mesh, it will only take a total of 5 minutes to complete.

    It's amazing how much color you can get even with naturally black hair. I collected all the colors and thought the difficult unicorn color was a breeze.

    The texture is firm and the cream contains fine glitter. I was wearing clothes where the color would be noticeable if it stained, but it didn't stain at all, which was what made me happiest.

    Groovy Orange JAPAN・Ririkan_Inosa
  • It doesn't feel crunchy and has a natural finish!

    You can easily create gradient colors by combining trendy earring colors and mist bangs, and they can be easily washed off with shampoo, so they're easy to use.
    Recommended for children who cannot color.
    My two sisters also enjoyed painting them.

    Vivid Orange JAPAN・kyohka
  • The color saturation is so high, it's amazing!
    I was surprised that the color can be clearly applied to black hair and can be washed off with shampoo. There are many occasions when you want to enjoy color for just one day, such as for an event or when you feel like it, so this is likely to become popular in Japan!!!

    Groovy Orange JAPAN・Erikacha
  • It is a cream type that is easy to apply and spreads well.

    The color is very clear and the pearls sparkle like liquid eyeshadow. To use, just apply the cream to the areas of your wet hair you want to color and let it dry!
    Once it dries, you can use a hair iron to prepare the color before styling your hair.
    You can style it however you like!
    Depending on where you apply it, you can combine it with inner colors, mist bangs, and other colors to create a gradation effect.
    My natural hair is a mist bang, so I only put half of it on.
    Turn bleached or dark hair into bright red!
    The pearls have a lively sparkle and a glossy finish.
    You can really enjoy changing the color just like applying makeup.
    I wish I had this when I was a student and hair dye was banned.
    It's also useful when you're unsure about the color or wondering if flashy hair suits you.

    Vivid Orange JAPAN・Nuuu
  • The cream is a bright purple color with a pearly shine. It is recommended to use disposable gloves when applying the cream.

    I tried using it as an inner color on the inside of my hair. It's super long, so it would be difficult to use one color on my whole head, but if I had medium-long hair, I think it would be able to color my whole head.

    I have dark hair, so I was worried about whether the color would come out well, but when I applied it, a beautiful violet color came out. It's great that you can try out vibrant hair colors without bleaching your hair.

    After enjoying the hair color for a day, it can be easily removed with just one shampoo.

    It will be great for events, cosplay, and activities.

    Luminous Violet JAPAN・eririn_kimagure