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ELROEL | ELROEL

ELROEL | エルロエル

YOO YANG HEE

CEO & MAKE UP ARTIST

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BRAND HISTORY

Elroel is a first generation Korean makeup artist who has worked with many celebrities and supermodels. Director Yoo Yang-hee will participate as creative director and A makeup brand that brings together

Winner of an award at Cosmoprof, the world's largest beauty exhibition
It is expanding as a representative brand of K-BEAUTY in countries around the world, including the United States, Canada, Chile, Vietnam, Malaysia, Singapore, Australia, the Netherlands, France, Austria, Sweden, and Finland.

  • 2014

    Panpansan Cushion sold out on the first day of the brand launch (20,000 units)
    Achieved 1st place in the Coupan color makeup category

  • 2016

    Blancpact launched
    Achieved sales of 100 won in 3 months on TV shopping
    Selected as the No. 1 brand by KCPBA consumers

  • 2017

    Opened a directly managed store in Hongdae, Korea Participated in Busan Asia Festival (BOF)

  • 2018

    Opened a store at Lotte Department Store (Myeongdong, Jamsil)
    Exhibited at Cosmoprof (Bologna and Hong Kong)

  • 2019

    Winner of the Makeup Category Finalist Award at the Bologna Cosmoprof Opened a store at Marionnaud in Milan, Italy
    Selected as GS Home Shopping's Southeast Asian market development brand

  • 2020

    Opened a store in the major online mall LAZADA in Singapore, Malaysia and the Philippines

  • 2021

    Blanka Barstick V selected as an excellent product at the Seoul Awards

  • 2022

    Participated in numerous international exhibitions, including Cosmoprof (Bologna, Las Vegas, Singapore) and Dubai Beauty Awards

  • 2023

    Panpansan Cushion obtained US FDA certification and was selected as the winner in the makeup category of the Cosmo Awards

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